Châteraisé Premium YATSUDOKI, Japan’s leading retail store that offers wide variety of desserts, has opened a new branch at City Centre Mirdif in Dubai.
The new launch marks YATSUDOKI’s third shop in the UAE. The inauguration ceremony gathered a distinguished group of dignitaries, highlighting the strong ties between the UAE and Japan.
Among Esteemed guests included H.E. Jun Imanishi, Consul General of Japan in Dubai and the Northern Emirates; H.E. Amb. Dr. Abdulsalam AlMadani, PAM Roving Ambassador for the GCC and Chairman of INDEX Holding; Ms. Maya Tokoh, Vice Consul and Agricultural Attaché at Consulate General of Japan in Dubai; Mr. Nobuyuki Nakajima, Managing Director of JETRO Dubai & MENA; and Eng. Anas Al Madani, Vice Chairman and Group CEO of INDEX Holding.
Additional prominent attendees were Mr. Shutaro Watanabe, General Manager of Châteraisé Co., Ltd.; Mr. Tony Elzoghbi, Member of the Arab Hospital Federation Executive Council; Dr. Majd Naji, Chairman of Liberty Dental Clinic; Ms. Ayako Ogino, Head of Cultural Affairs and Public Relations at Embassy of Japan in the UAE; Mr. Mahir Julfar, Executive Vice President at Dubai World Trade Centre; and Mr. Hisham Maarouf, Manager of Leasing at Majid Al Futtaim Properties LLC.
The UAE and Japan have a strong partnership, with the UAE hosting numerous Japanese projects and has a large thriving community of over 4000 Japanese nationals. Additionally, over 400 Japanese companies are contributing to the UAE’s economy.
“We are sincerely thrilled to announce the grand opening of our 1030th store worldwide, marking yet another incredible milestone! This new location is our 180th international shop and proudly stands as the 3rd shop in the UAE,” stated Mr. Yuji Furuya, CEO of Chateraise Co., Ltd.
Furthermore, the UAE imports the largest share of goods from Japan, mostly automobiles, electronics, machinery, and textiles, while its exports to Japan are petroleum products, making up the highest proportion of the UAE’s exports to Japan.
INDEX Trading and Investment, a subsidiary of INDEX Holding, is the exclusive partner of Châteraisé in the Middle East.
Eng. Anas AlMadani Vice Chairman and Group CEO – INDEX Holding
“Our strong strategic relationship with Japan is founded on trust and collaborative innovation. This close cooperation with our Japanese partners enhances our commitment to delivering products that meet the highest global standards of quality and innovation.”
Yatsudoki products are distinguished by their commitment to using the finest natural ingredients sourced from Japan. Fresh milk, delivered daily directly from local farms, is utilized promptly in the production of their exquisite confections.
Furthermore, the surging demand for Japanese confectionery in the UAE highlights consumers’ growing interest in premium products. YATSUDOKI aims to introduce the art of high-end Japanese confectionery, showcasing the rich cultural ties between Japan and the UAE.
Châteraisé was launched in 1955 in Yamanashi, Japan, specializing in the Japanese confectionery industry. The brand opened its first branch, Chateraise Premium YATSUDOKI in Tokyo in 2019, followed by its inaugural international location in the UAE at the Mall of the Emirates in 2020.
