Westcon-Comstor, a global technology provider and specialist distributor, has announced the expansion of its AWS Marketplace program to the Gulf region.
This expansion aims to foster growth opportunities for IT channel partners and software vendors locally, reinforcing their pivotal role in the cloud marketplace economy.
Westcon-Comstor connects the world’s leading IT vendors with a channel of partners including technology resellers, systems integrators, and service providers. Through the agreement, partners can purchase software products from Westcon-Comstor via private listings and then sell directly to their customers as part of a seamless, end-to-end process entirely within AWS Marketplace.
According to the statement, “With Westcon-Comstor’s AWS Marketplace program already live in Europe, it is now being rolled out to the United Arab Emirates, Qatar, Bahrain, and Kuwait initially, with the potential for expansion into other Gulf and Middle East markets in the future.”
Rakesh Parbhoo, Executive Vice President, Middle East and Africa (MEA) and Global Chief Technology Officer (CTO) at Westcon-Comstor, said that, “With end-users increasingly drawn to AWS Marketplace as a way of procuring software, we are proud to be leading the way in empowering our partners to sell where their customers want to buy.”
“In building a bridge that allows our partners to serve their customers directly in AWS Marketplace, transacting products from the world’s leading software vendors, we’re unlocking new revenue opportunities and reinforcing the channel’s position in the cloud economy. We are delighted to bring this innovative program to the Gulf region,” Parbhoo further added.
As per the statement, launch vendors for the Gulf are Cisco, Palo Alto Networks, Check Point Software, F5, and Zscaler, meaning partners in the region can now leverage key elements of Westcon-Comstor’s cybersecurity and networking-focused technology portfolio to accelerate their AWS Marketplace growth.
The distributor announced earlier this year that it was expanding its collaboration with Amazon Web Services (AWS) through an innovative agreement that provides channel partners with a simplified and streamlined route to transacting on AWS Marketplace, which is a digital catalog that makes it easy to find, test, buy and deploy software that runs on AWS.
