Wallan Trading Company, the leading player in the Saudi automotive sector, has signed a strategic agreement with ZEEKR, the global electric mobility technology and solutions brand owned by Geely Automobile Holdings.
The agreement will see the two entities collaborate as partners, with Wallan Trading Company serving as an authorized representative and distributor of the ZEEKR brand in the Saudi market.
The partnership is in line with the Kingdom’s Vision 2030 objectives and the Saudi Green Strategy and it marks the latest step by Wallan Trading Company and ZEEKR to advance the country’s sustainability goals and enhance the local circular economy.
The partnership keeps Wallan Trading Company’s strategy to expand, increase, and diversify its investment and representative portfolio in the Kingdom.
Fahad Al-Wallan, Chairman of Wallan Trading Company, said that, “We are delighted to have partnered with ZEEKR, as this agreement promises so much for Saudi auto enthusiasts, the national and regional motor industry, and the Kingdom’s economy. In addition to advancing sustainability and creating a greener, healthier future for all, this collaboration will accelerate the transformation of our sector, empowering us to keep pace with new developments by transitioning from internal combustion engines to electric motors.”
Cannon Wang, Mena Regional Director at ZEEKR, commented that, “Saudi Arabia is a key area of focus for us at ZEEKR. As a sophisticated market renowned for its discerning consumers, thriving auto sector, and rapidly developing ecosystem of tech innovators, the Kingdom holds up a mirror to the very best of our industry, reflecting the values that drive us as a brand.”
“With Vision 2030 presenting an ambitious blueprint for the future — one in which sustainability is at the very core of business and social life — we see tremendous opportunities for the growth of the electric vehicle segment,” Wang added.
