In line with its ambitions to draw tourists and investors to Zimbabwe, the Zimbabwe Tourism Authority recently organized the ‘Visit Zimbabwe Conference and Exhibition Programme’ at Business Connect Centre, Expo 2020 Dubai.
The two-day event focused on enlightening, connecting, and collaborating with regional leaders across sectors to promote Zimbabwe as an ideal destination for tourism and investment.
Zimbabwe’s Ambassador to the UAE, His Excellency Lovemore Mazemo delivered the Opening Remarks. Meanwhile, Hon. M. N. Ndhlovu, Zimbabwean Minister of Environment, Climate, Tourism and Hospitality Industry gave the Keynote Address.
Other prominent Zimbabwe Tourism Authority representatives who took part in the event included Ms. Barbra Rwodzi- Deputy Minister of Environment, Climate Tourism and Hospitality Industry.
The two-day event exposed Zimbabwean Tourism and Infrastructure sectors to potential investors in the Middle East. An Overview of the Transport sector was also part of the event’s agenda on Day 2.
The Event
The ‘Visit Zimbabwe Conference and Exhibition Programme’ has been the marquee event for the Government of Zimbabwe which has facilitated the country’s presence at Expo 2020 Dubai.
The event aligns perfectly with the Zimbabwean Government’s objectives to reengage and reconnect with the global community, mainly the Middle Eastern market during the global event. Visit Zimbabwe Conference and Exhibition was one among several initiatives adopted by the Zimbabwean Government to make the UAE market aware of the Southeast African country.
Zimbabwe Tourism Authority
As the national tourist organization, Zimbabwe Tourism Authority strives to promote the country as a tourism destination locally, regionally and internationally. Other objectives of the Authority are;
- To develop marketing skills and initiatives within the industry.
- To promote high standards in the tourism industry through the establishment of standards, training and human resources development.
- To register and grade designated tourist facilities.
- To promote the development of tourist facilities.
- To undertake planning for the tourism industry, including the conducting of market research and the development of a tourism database.
- To promote awareness in Zimbabwe of the benefits of tourism.
- To provide consultancy and advisory services in relation to tourism.
- To investigate and make recommendations to the Minister on any matter affecting the tourism industry and the administration of the act on its own initiative or at the request of the Minister to carry out any functions that may be conferred to or imposed on the Authority by or under the Tourism Act or any other enactment.
The Authority falls under the Zimbabwean Ministry of Environment, Climate, Tourism and Hospitality Industry.
Event Organizers
The marquee event was managed by DCOM Design Events and Exhibitions ME and the UAE Africa Networking group.
Since its inception in 2016, the group has established itself as a premier Dubai-based networking business platform that promotes collaboration between the UAE and various African markets. Moreover, the group encourages B2B direct sales, SME support and business partnering for all of its members.
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