UAE based Union Cooperative Society, largely known as Union Coop is expected to open its retail operations with six new branches in the next two years, with a view to starting more across the emirate in the future, pending negotiations with the local authority.
The first two of those approved new branches will open before the end of this year, with the remain four assumed to open in the next two years, according to Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop.
Khalid Humaid Bin Diban Al Falasi, CEO – Union Coop
“Union Coop is conducting discussions in coordination with the Dubai Municipality to choose 17 new locations to expand its operations in Dubai markets. The new branches will keep pace with the increasing consumer demand in Dubai markets, and they will double their stock of various commodities by next year”
Union Coop’s loyalty program Tamayaz, which offers cardholders discounts in the cooperative, has so far reached up to 800,000 thousand customers representing 89% of the total sales in the Union Coop branches.
The Tamayaz card is divided into two categories – Tamayaz Gold Card which is dedicated to shareholders, with 36,000 cards issued, while the rest of the cards are silver Category and are available to all customers.
Mr. Al Falasi said that Union Coop management has ideas to expand the smart services provided to customers through its mobile phone app, which was launched at the beginning of this year, by giving an electronic bill system that allows the customer to monitor shopping frequency and consumption during a whole month, and thereby help to organize the spending process for customers.
“Union Coop during the coming year aims to add new benefits to customers, which include providing monthly and weekly comparisons on the purchase of customers and monitoring indicators of increase or decrease in spend,” Al Falasi said.
