UAE’s largest perfume manufacturers, Ajmal Perfumes has entered into a digital transformation partnership with the global technology company SAP to accelerate the Middle East’s $4.4 billion fragrances market.
According to the reports, Ajmal Perfumes is also collaborating with channel partner Accely to digitally alter its processes in order to support innovation in the perfume sector.
Ajmal Perfumes will use the SAP S/4HANA real-time business suite on the RISE with SAP platform, and the SAP SuccessFactors human experience management suite to improve employee experiences.
Further, Ajmal Perfumes is exploring SAP’s innovative solutions to integrate digital marketing, consumer experiences, and loyalty programs as part of its digital transformation roadmap.
Mr. Abdulla Ajmal, Deputy Chief Operating Officer, Ajmal Perfumes said, “As the Middle East’s fragrances market continues to grow, Ajmal Perfumes needed full visibility on our operations to enhance our standing as a globally-recognized brand. Thanks to our digital transformation with SAP, Ajmal Perfumes will have the real-time insights needed to enrich our customers’ lifestyles through creativity, innovation, and continual improvement.”
Nilesh Shah CEO – Accely
“Ajmal Perfumes is a pioneer in its field, and we are extremely excited to become an integral part of this journey they have chosen towards excellence through SAP for digital transformation. We will ensure that we become partners in all their future endeavors in this area through our dedication, delivery excellence, and the embedded value of customer commitment that is now part of our DNA over the past 20 years of our existence.”
“Ajmal Perfumes, by joining together its marketing, retail, and eCommerce operations in real-time, shows how digital transformation can enable an Intelligent Enterprise,” noted Mr. Zakaria Haltout, Managing Director at SAP UAE.
