The UAE Media Council has entered into a cooperation agreement with IMI, a leading global private-sector media group, to support the development of national talent in the media industry, enhance media infrastructure, and strengthen the sector’s global competitiveness.
The collaboration comes as part of the Media Apprenticeship Program launched by the UAE Media Council last May in collaboration with the Emirati Talent Competitiveness Council (Nafis).
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council emphasized the need for unified national efforts and stronger partnerships with private media entities. He highlighted the exceptional opportunities these entities offer to enhance national competencies and acquire valuable media expertise. He commended IMI’s role in supporting the UAE’s goals and aspirations to foster a world-class media landscape.
“This partnership demonstrates the UAE Media Council’s commitment to empowering the media sector to attain global leadership by investing in developing national skills and talents and equipping them with the latest media tools and technologies. This approach aligns with the vision of our wise leadership to nurture a new generation of talents capable of spearheading the sector and achieving significant accomplishments in the future,” Al Shehhi further noted.
The collaboration aims to promote awareness of the various media programs and initiatives that align with the national trends of building an advanced media system underpinned by quality and flexibility.
For his part, Rani Raad, CEO of IMI Group, stated that, “We are proud to be the first global media group in the UAE to partner with the UAE Media Council on this initiative. We will work together to develop the next wave of Emirati media professionals and promote the expansion of this important industry.
“We can offer aspiring Emirati talent unique opportunities to learn about the best media assets and standards through our network of operating companies and investments made through Redbird IMI, our media investment platform, as well as our portfolio of top media brands, such as Sky News Arabia, The National, Al Ain News, and CNN Economy. Through the IMI Media Academy, we will provide world-class training and create opportunities for local talent to join our team,” Raad added.
The agreement outlines the delivery of comprehensive training programs and career opportunities for Emirati media talents, offered by IMI. Further, this initiative supports the UAE Media Council’s goal of developing a new generation of creative Emirati media professionals capable of producing unique and innovative content that enhances the UAE’s global image.
