The Abu Dhabi Investment Office (ADIO) has partnered with the leading homegrown cycling brand Wolfi’s as part of its $545 million Innovation Program creating growth opportunities for businesses in Abu Dhabi.
Wolfi, an established player in the cycling community, is ADIO’s first tourism-related company to join the program. The Innovation Program supports high-growth companies and helps them tap into the large sectoral opportunities available, in line with the emirate’s goal of developing investments in sustainable tourism.
The emirate is home to advanced infrastructure that can support the growth of the tourism sector, with world-class amenities, established road and air connectivity, and a wide range of first-class accommodations.
Under the partnership, ADIO will provide Wolfi’s with financial and non-financial incentives to increase cycling access and participation at events, as well as support Abu Dhabi’s vision to become a global cycling destination by strengthening the emirate’s cycling infrastructure. This in turn will create new ways for tourists to discover Abu Dhabi’s attractions.
Mr. Mohamed Al Dhaheri, Acting Executive Director – Business Enterprise, ADIO said that “ADIO is opening up tourism investment opportunities in Abu Dhabi through the Innovation Program. A leading cycling brand such as Wolfi’s will significantly boost the regional and international cycling communities’ interest in Abu Dhabi, with its state-of-the-art offering of bicycles, e-bikes and equipment, as well as the unparalleled expertise and innovation of its team. The partnership will create eco-friendly and healthy ways for local and international tourists to discover the emirate’s vast natural landscapes.”
As the UAE’s leading cycling brand, Wolfi’s geographical expansion also strengthens the emirate’s positioning as the Middle East and Asia’s first UCI Bike City, a prestigious label from the Switzerland-based Union Cycliste Internationale (UCI) that recognizes efforts to promote cycling.
Wolfi’s is opening showrooms in four locations across Abu Dhabi, including Hudayriyat, the new Reem Mall on Reem Island, Yas Marina Circuit, and the Abu Dhabi Cycling Club’s new retail and track facilities in Al Ain, with the support of ADIO, to offer a wide range of bicycles for purchase or rental in close proximity to Abu Dhabi’s cycling destinations. The largest bicycle showroom in the Middle East is located at the Hudayriyat flagship store.
The partnership between ADIO and Wolfi’s increases access to cycling for domestic and international tourists to explore Abu Dhabi by bike, promoting unique tourist attractions and showcasing the emirate’s landscapes in an eco-friendly way.
Mr. Wolfgang Hohmann, Founder and CEO of Wolfi’s, said that “Today’s announcement marks a vital milestone for Wolfi’s cycling brand name. With ADIO coming on board as a partner, we will have an experienced government partner that will assist us in accelerating the roll-out of our strategic roadmap of promoting the cycling culture and tourism in the UAE capital, with a focus on community involvement, which we believe is an important part of the emirate sustainable tourism initiatives.”
