Twitter will now require users to have an account on the social media platform to view tweets, a move that owner Mr. Elon Musk called a “temporary emergency measure”.
According to the statement, users who try to view content on the platform will be asked to sign up for an account or log into an existing account to see their favorite tweets.
Mr. Musk said in a tweet that, “We were getting data pillaged so much that it was degrading service for normal users! Hundreds of organizations or more were scraping Twitter data “extremely aggressively”, affecting user experience.”
“We absolutely will take legal action against those who stole our data & look forward to seeing them in court, which is (optimistically) 2 to 3 years from now,” Mr. Musk added.
In a letter addressed to Microsoft CEO Mr. Satya Nadella, Musk’s lawyer Mr. Alex Spiro in May asked the tech giant to conduct an audit of its use of Twitter’s content, alleging the Windows developer violated an agreement over using the social media company’s data.
“The company has initiated a range of measures to bring back advertisers who left the platform under Musk’s ownership and to increase subscription revenue by making verification check marks a part of the Twitter Blue program,” as per the reports.
Recently, Twitter announced plans to focus on video, creator, and commerce partnerships to revitalize the social media company’s business beyond digital advertising.
Furthermore, Twitter began charging users to access its application programming interface (API), used by third-party apps and researchers.
