Abu Dhabi National Energy Company (TAQA), one of the largest listed integrated utility companies in Europe, the Middle East and Africa (EMEA), has launched a unified brand identity for its group of companies.
The move marks a significant milestone in the transformation and growth of TAQA, highlighting the company’s commitment to delivering integrated power and water services in the UAE and beyond. TAQA activities cover the entire utility value chain. This includes Generation, Transmission, Distribution, Water Solutions, and Energy Services.
Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) will merge under a single new brand ‘ TAQA Distribution’, serving customers throughout the Emirate of Abu Dhabi.
This move enables TAQA to enhance its customer services, create new products and services and to seek opportunities for further growth in the UAE and internationally. TAQA Distribution will also play a pivotal role in TAQA’s ambition to be a champion for low carbon power and water, strengthening its operational efficiency, developing world-class distribution networks and collaborating with TAQA Transmission, TAQA Water Solutions and TAQA Energy Services.
TAQA will rebrand its wholly owned operating companies. Abu Dhabi Transmission and Despatch Company (TRANSCO) will become TAQA Transmission. Sustainable Water Solutions Holdings (SWS Holdings) will be rebranded as TAQA Water Solutions. Abu Dhabi Energy Services (ADES) will become TAQA Energy Services.
This new brand structure aims to boost awareness and understanding of the scale and breadth of TAQA’s utility activity, supporting the company’s growth ambitions and reinforcing its position as a UAE national champion. Jasim Husain Thabet, TAQA’s Group CEO, emphasized TAQA’s operational performance and the significance of changes to the brands as well as their role and scope in Abu Dhabi.
Jasim Husain Thabet CEO and Managing Director – TAQA Group
“TAQA’s operations underpin part of the daily life of millions of people globally through the power and water services we provide. We take our responsibility very seriously and are determined to continue to be at the heart of the UAE drive towards net zero and to play our role in the energy transition.”
Omar Al Hashmi, TAQA Distribution’s incoming Chief Executive Officer, stated that, “ADDC and AADC have powered our communities for decades, ensuring that essential energy and water is delivered to every home in power and water services. Unifying the two will create a distribution powerhouse, with the scale and capability to support TAQA’s overarching mission of being a low-carbon power and water champion.”
“Customers will see the new TAQA Distribution brand on their electricity and water bills and in our branches from January 2025. Moving into 2025, the rebrand will allow TAQA’s market leading businesses to build on their track record of operational excellence, with a continued focus on building its digital and advanced technology capabilities and strengthening its strategic partnerships to support TAQA’s long-term growth in line with the Group’s sustainability and ESG targets,” added Omar Al Hashmi.
