The Labour Fund (Tamkeen) has signed a partnership agreement with AstroLabs, a leading platform supporting business expansion in the Gulf region.
This collaboration aims to launch a program designed to encourage Bahraini business owners of various sizes to expand their commercial activities into the neighboring Saudi market, across different economic sectors.
The Program will focus on supporting Bahraini entrepreneurs who wish to grow their businesses and kick off their expansion journey in regional markets. It will provide specialized advisory support in business development, including a comprehensive introduction to the regulations and laws of the target market, as well as marketing strategies that help highlight products and services in new markets to ensure success.
Maha Mofeez CEO – Tamkeen
“This Program is one of our initiatives aimed at supporting private sector companies in line with the Kingdom’s efforts to encourage the expansion of Bahraini businesses and the export of Bahraini products and services. Through effective partnerships in the program led by experts and specialists in the target market, participants will be able to minimize potential risks and enhance the chances of success for their business expansion and growth.”
According to the statement, the participants will also have the opportunity to connect with potential partners, customers, and suppliers, enabling them to establish networks to support their expansion.
This program comes in alignment with Tamkeen’s 2024 strategic priorities focused on economic impact and the private sector under three pillars: increasing economic participation through new employment opportunities for new entrants, expanding career development opportunities available to the Bahraini workforce, and further developing the private sector by supporting enterprises and boosting productivity and adoption of technology.
On this occasion, Roland Daher, Chief Executive of AstroLabs, said that, “AstroLabs has been the trusted partner for over 650 global companies expanding into Saudi to date, and we’re very excited to collaborate with Tamkeen, a long-standing key driver of Bahrain’s entrepreneurial success. As a partner of choice for government entities across the region and globally, we focus on building strong growth corridors and seamless soft-landing experiences, helping high-growth businesses –whether Bahraini or global– thrive in Saudi Arabia.”
