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    Fashion major Zara’s new marketing strategy; Sells clothes using video games

    After creating the world's largest apparel empire, Spanish apparel retailer Zara is attempting to sell its dresses, jeans, and jackets through video games. The Spanish...

    Fall collection launch on video game; Spain’s Balenciaga sets new precedence

    From music videos to full-on video games the fashion brands have tried various methods to launch their clothing collections in the most innovative and...
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