Soudah Development, a closed joint- stock real estate development company owned by the Public Investment Fund (PIF), has signed a memorandum of understanding (MoU) with the Saudi Coffee Company to expand the coffee cultivation on the Soudah Peaks.
The memorandum aims to help achieve sustainable development and enhancing the role of Soudah Peaks in the high-quality local coffee cultivation. It establishes a framework of collaboration between the two entities that entails identifying sites suitable for planting coffee trees and determining the number of coffee trees to be planted based on the geography of the area.
Moreover, the two entities will conduct studies on the environmental impact of water usage for coffee cultivation and implement the measures necessary to improve integrated agricultural management and ensure the preservation of natural resources.
Soudah Development’s CEO Saleh Aloraini said that collaboration with Saudi Coffee Company not only contributes to Soudah Development’s goals of planting more than one million trees on Soudah Peaks by 2030, and stimulating local economic growth, but also to preserving the rich cultural heritage associated with coffee cultivation in the region.
Saudi Coffee Company’s CEO Khalid Abu Theeb stressed that the collaboration seeks to boost the coffee industry in Saudi Arabia by focusing on sustainability and quality, empowering local farmers, and realizing the region’s full agricultural potential.
