Sohar International has secured the prestigious ‘Best Mobile Banking App Oman 2024’ award at the World Business Outlook Annual Awards 2024, held in Singapore.
The award highlights the bank’s commitment to digital innovation and enhancing the customer experience. The accolade also reflects Sohar International’s successful digital transformation strategy, which has significantly enhanced its mobile banking app, integrating advanced technologies that offer seamless and efficient solutions tailored to meet the evolving needs of customers.
Mr. Ahmed Al Musalmi CEO – Sohar International
“Digital transformation at Sohar International is not merely an initiative but a cornerstone of our strategic vision, reflecting the global shift towards digital banking. As the financial landscape rapidly evolves, particularly within Oman, we are assertively positioning Sohar International as a leader and a game-changer, steering the future of digital banking in the Sultanate. Our commitment to innovation goes beyond keeping pace with global digital trends—it’s about redefining them. By continuously expanding the horizons of what banking can deliver, we remain steadfast in our pursuit of becoming a world-class Omani services company that helps customers, communities, and people prosper and grow. This recognition not only highlights our unwavering dedication to digitalization but also underscores our alignment with Oman’s national digital goals, further solidifying our role in contributing to a digitally inclusive society.”
In addition to mobile banking, the bank offers a comprehensive suite of services for both retail and corporate clients. Sohar International continues to set new standards to enhance the customer experience, reinforcing its position as a pioneer in the banking industry.
Mr. Sajeel Bashiruddin, Chief Digital Officer at Sohar International, commented that, “This accolade highlights our steadfast dedication to digital innovation and our customer-first approach. The integration of Sohar International’s comprehensive digital ecosystem, which spans both financial and non-financial services, into our mobile banking app marks a significant milestone in Oman’s banking sector. Designed to address the evolving needs of our customers, this enhancement provides unparalleled convenience and efficiency for managing daily financial activities. Through the ‘My Life’ and ‘My Goals’ initiatives, users can seamlessly conduct their banking transactions and access non-banking services, such as booking air travel, reserving hotels, purchasing gift vouchers, and more. This innovation reflects our commitment to driving digital transformation and elevating the customer experience.”
Sohar International also garnered the title ‘Oman’s Best Bank’ from the Middle East Euromoney Awards for Excellence this year. The bank was honored multiple accolades at the Oman Banking & Finance Awards 2024. Among its other prestigious recognitions, Sohar International secured the ‘Highest Year-on-Year Growth in Total Assets among GCC Banks’ by Alam Al Iktisaad Awards and ‘Most Innovative Digital Bank for Ecosystem Services – Oman 2023’ by The Global Economics, UK.
