SMI announces exclusive partnership with AVATR Technology

By Shilpa Annie Joseph, Official Reporter
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SMI-AVATR Technology Partnership
Rep. Image | Courtesy: Michael Kauer @ Pixabay | Cropped by GBN

Smart Mobility International (SMI) has signed an agreement with AVATR Technology in order to become the exclusive distributor of AVATR’s innovative range of vehicles.

SMI is a subsidiary of one of the UAE’s premier automotive agencies with over 40 years of experience in distributing luxury brands such as Rolls-Royce, BMW, and McLaren.

AVATR Technology, a leading manufacturer of luxury New Energy Vehicles, is a joint venture between Chang’an Automobile and CATL, a world-leading smart energy technology company, along with a strategic partnership with Huawei. This partnership empowers AVATR with vehicle R&D, innovative smart energy technology, and an intelligent ecosystem.

Moutaz Louis, CEO of Smart Mobility International, remarked that, “AVATR is set to revolutionize the New Energy Vehicle (NEV) market with a range of products that define a new class of luxury and performance. We are excited to see the reaction of our UAE customers.”

AVATR will be introduced to UAE customers through a major launch campaign during the fourth quarter of 2024. This campaign aims to leverage the anticipation and excitement for the brand across physical and digital channels, as well as exclusive launch events for VIPs and potential customers.

The first AVATR showroom is set to open in a prime location on Sheikh Zayed Road, Dubai. The showroom will reflect the innovative spirit of AVATR, offering a premium customer experience with state-of-the-art facilities and personalized services.

According to the statement, the first products to launch will be the flagship AVATR 11 and AVATR 12, with additional Battery Electric Vehicle (BEV) and Extended-Range Electric Vehicle (EREV) models planned for release in 2025.

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