Shahid, the first and leading VOD and SVOD streaming platform in the Arab world by MBC GROUP, has launched on HUAWEI AppGallery, the official app distribution platform of HUAWEI.
With this launch, Shahid’s entertainment content will reach a massive Huawei user base, spanning millions across the Middle East and beyond.
As part of this milestone, Shahid, represented by Natasha Matos-Hemingway, Chief Commercial and Marketing Officer, and HUAWEI AppGallery, represented by William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, have signed a Memorandum of Understanding (MoU).
The partnership highlights both companies’ commitment to driving growth through innovation and exploring growth opportunities in the digital landscape. With Shahid now available on AppGallery, Huawei users can enjoy seamless access to Shahid’s premium content library, featuring critically acclaimed Arabic Originals, exclusive releases, and live streaming of popular TV channels and sports events.
To fuel further growth, Shahid is leveraging Petal Ads’ advanced advertising capabilities to target key audiences and enhance user engagement across the regional market. This initiative falls in line with Shahid’s ambition to grow its market share among Huawei device users.
Additionally, Shahid’s advertising inventory will now be available on the Petal Ads platform, creating an additional revenue stream while providing advertisers with exceptional opportunities to connect with a highly engaged audience.
Natasha Matos-Hemingway Chief Commercial and Marketing Officer – Shahid
“At Shahid, we strive to bring the best in Streaming entertainment to audiences worldwide. Partnering with Huawei enables us to extend our reach to the growing base of Huawei users, while Petal Ads’ advanced solutions will empower us to connect with viewers in new and impactful ways. Together, we can create innovative, high-impact campaigns that resonate with our diverse audiences, drive engagement, and unlock new success in the ever-evolving streaming and digital advertising landscapes.”
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, stated that, “We are thrilled to welcome Shahid to HUAWEI AppGallery, marking another step forward in our mission to provide diverse, high-quality apps for our users. This partnership with Shahid reflects our shared vision for innovation, and through Petal Ads, we aim to drive meaningful engagement and deliver a premium entertainment experience to Huawei users.”
This collaboration marks a significant milestone in elevating user experiences and expanding access to world-class entertainment. By integrating Shahid’s premium content offerings with Huawei’s robust ecosystem, both companies strive to transform the digital entertainment landscape and promote innovation in the region.
