Petromin Corporation, the distributor of Jeep in Saudi Arabia, has officially launched the first ‘Jeep Lounge’ globally.
The Jeep lounge promotes a unique retail experience boosting the customer journey envisioning the customer first concept, in keeping with the Jeep brand promise of community, fun, and adventure with the iconic Jeep Product range.
The Interior of the Jeep Lounge
The Jeep lounge is located in Atelier La Vie situated in Jeddah’s most popular and posh neighborhood. Built with a fusion of themes, adventure, modern and experiential, the Jeep Lounge targets the diverse customers of Jeddah, from just a place to own a Jeep, take a picture, or relax over a cup of coffee, the Jeep lounge serves all. It also disrupts the traditional engagement of the automotive marketplace, allowing people to immerse in the brand rather than just doing a transaction.
Kalyana Sivagnanam Group CEO Petromin Corporation
“With the opening of the Jeep Lounge, Petromin has raised the bar for future automobile launches in the region. The heightened customer experience and brand penetration that we will achieve for Jeep through this exercise illustrate that we are applying the highest standards in quality and reliability across all the brands in the company. This launch indicates that we are committed to enhancing our footprint on the evolving aspirations of Saudi society, especially the country’s younger generation. These goals are also closely aligned to the objectives of Saudi Vision 2030.”
The Jeep Lounge reflects a brand-centric approach converging with an interactive and engaging sales point. It is aware of its target audience and provides a ‘lifestyle immersion’ experience. Offering an interior with hospitable settings and an instore, the Jeep Cafe serves signature beverages for visitors, customers, and members.
One of the Lounge’s key features will also be an activity area. Enabling a fulfilling customer journey across every step of this immersive experience will be qualified, trained, multi-lingual customer representatives and consultants with a high degree of product knowledge coupled with skills in communication, technology, and sales.
The Jeep Lounge will be Jeddah’s signature ‘indoor open space’ hang out for the Jeep community and fans to foster engagement for future and current Jeep owners who reflect the spirit of freedom, adventure, authenticity, and passion which are indelibly linked to the Jeep brand which endorses the values of ‘Go Anywhere. Do Anything’.
