Saudia, the national flag carrier of Saudi Arabia, has entered an agreement with the Saudi Ministry of Media during the inaugural Impact Makers Forum (ImpaQ).
The agreement aims to strengthen coordination and collaboration across various sectors, including both ground and onboard services. Khaled Tash, Group Chief Marketing Officer at Saudia, and His Excellency Mishaal Al-Tuwaijri, Assistant Undersecretary for Shared Services at the Ministry of Media, signed the agreement.
Under the partnership, a specialized channel for the Ministry of Media will be added to Saudia’s in-flight entertainment systems and displayed in AlFursan lounges. Regular updates on the Ministry’s initiatives will be featured in this channel. Saudia will also provide fast-track and business-class services to the Ministry’s guests and sponsor its events.
Khaled Tash Group Chief Marketing Officer – Saudia
“In line with Saudia’s new identity, we are committed to strengthening our relationships with various government entities to support their objectives. The Ministry of Media plays a pivotal role in showcasing the programs of Saudi Vision 2030 and its ambitious projects across various media channels. Displaying the Ministry’s initiatives on Saudia’s screens will significantly boost their visibility, supported by our daily operations of over 600 flights connecting the world to the Kingdom and over 100 destinations worldwide. This agreement aligns with Saudia’s largest project to enhance the guest experience by delivering quality services at every stage of travel and integrating the latest innovations in aviation.”
The Impact Makers Forum (ImpaQ), an initiative by the Ministry of Media, serves as a premier platform for sharing expertise and celebrating successful endeavors. The forum covers 14 major areas of influence, including media, artificial intelligence, sports, tourism, entertainment, and culture.
ImpaQ seeks to push the boundaries of media collaboration and cultivate interactive platforms that tell compelling stories of achievement and impact. By attracting a distinguished group of global influencers, experts, and content creators, the forum highlights the Kingdom’s position as a global hub for inspiration and innovation across various fields.
