Saudi Arabia’s Tourism Development Fund (TDF) has partnered with Al-Ameen Real Estate, part of Al Nahla Group, to launch an $80 million (SAR300 million) worth tourism project in Taif.
The 100,000 square meter destination, named ‘Taif Front,’ will be located in the heart of Taif in the Al Khalidiyyah district of Saudi Arabia. “It will feature upscale accommodation with more than 150 keys, premium retail and entertainment offerings including F&B outlets, and other world-class facilities,” according to the statement.
The project will offer significant outdoor space for guests to enjoy the region’s attractive weather and outdoor activities, reflecting Taif’s position as one of Saudi Arabia’s premier summer attractions. The destination will combine retail and entertainment to attract both domestic and international tourists.
HE Qusai Al-Fakhri CEO – TDF
“This signature mixed-use destination in Taif reflects our commitment to developing untapped tourism destinations in line with the National Tourism Strategy. With its ideal climate and strong agriculture industry, Taif is in a prime position for development, and we look forward to providing local and international tourists with best-in-class offerings to enhance the region’s tourism offerings.”
The project will feature shopping centers with a range of large international flagship stores, as well as a lively boulevard with local and international brand outlets. The site is also close to attractions such as King Fahad Park, the largest garden in the city of Taif, and Al Hada road.
Eng. Khaled Abdel Ghaffar, CEO of Al-Ameen Real Estate Investment Company, emphasized the importance of TDF’s strategic relationship with the private sector.
“At Al Nahla Group, we believe in the Kingdom’s potential and focus on high-quality real-estate investments in line with our strategic vision. We are pleased to sign this agreement with TDF to develop the mixed-use destination in Taif, a location with significant potential that will benefit both residents and tourists alike,” commented Mr. Sultan Khaled Al-Turki, Executive General Manager of Al-Nahla Group.
