The Saudi Media Academy at the Ministry of Media has launched the first package of electronic training programs in the fields of media and digital advertising.
The project is in cooperation with the National eLearning Center and specialized international universities and institutes. Further, the academy provides the possibility of training in these programs through grants provided to government agencies, employees of media institutions, influencers, those interested in media, and specialists in various media sectors.
The training programs are provided by several international universities with practical experience and multiple skills in knowledge transfer, including the University of Illinois, the University of Colorado Denver, and the Digital Marketing Institute.
Deputy Minister of Media and Saudi Media Academy Chairman of the Board of Directors Dr. Abdullah bin Ahmed Al-Maghlouth said that the programs are the first training package that the academy will provide this year, stressing that its programs enjoy direct and continuous support from the Minister of Media Salman bin Yousef Al-Dossary.
Al-Maghlouth indicated that the academy seeks to provide many other programs in various media fields to keep pace with the evolving and accelerated nature of media. He added that this step reflects the commitment of the Saudi Media Academy to qualify practitioners in the media industry, empower media staff by investing in e-learning and distance training, and contribute to opening wide doors of learning and professional development opportunities for individuals without barriers of distance and time.
The deputy minister of media stated that by the end of the year, in-person courses will be announced inside and outside the Kingdom in cooperation with the best universities and academies specialized in the fields of media and communication sciences.
According to the statement, the programs aim to empower and develop media competencies in the fields of digital advertising through the FutureX digital education and training system and provide enriching opportunities to develop learners’ skills.
The training will enable learners to obtain recognized professional accreditations. It will enrich the knowledge and skills of beneficiaries working in the media and digital advertising sectors, according to the latest international methods and practices in the fields of training and development.
