The Saudi Export Development Authority (SAUDI EXPORTS) has signed a strategic Memorandum of Understanding (MoU) with Al Nahdi Medical Company.
Partnered through ‘Made in Saudi Program’, the MoU seeks to support national products and expand their reach within Al Nahdi’s extensive network of pharmacies, a leader in Saudi Arabia’s pharmaceutical retail sector.
The signing ceremony held in Riyadh also witnessed the introduction of the first shelves dedicated to national products within Al Nahdi pharmacies. These shelves, branded as “Saudi-Made”, will feature high-quality, locally manufactured health and medical supplies.
Both Al Nahdi Medical Company and the Saudi Made program aim to promote local products by encouraging consumers to prefer it, and fueling the growth of Saudi exports globally.
Eng. Abdulrahman Althukair CEO – SAUDI EXPORTS
“This strategic collaboration aligns with SAUDI EXPORTS’ commitment, through the Made in Saudi program, to foster effective strategic partnerships with both the public and private sectors. These partnerships serve the objectives of enhancing the position of Saudi products and facilitating their access to consumers in local and international markets.”
Althukair also emphasized that this partnership highlights SAUDI EXPORTS’s commitment to supporting economic diversification, contributing to achieve the objectives of Saudi Vision 2030 by empowering Saudi products domestically and promoting their exports globally.
The agreement marks the beginning of several national projects in the healthcare sector. These initiatives are designed to foster the localization of pharmaceutical industries, medical supplies, and health products, boosting their distribution domestically and internationally.
In addition to this, they will raise consumer awareness about high-quality national products, through training and workshops on Made in Saudi program, and by taking part in exhibitions and events.
By working together, they strive to drive national economic development and enhance the consumer perception of Saudi products and services both within and outside the Kingdom.
