Siwar Foods, a Saudi FMCG company focused on ready to eat food solutions, has signed a formal agreement with Saudi Airlines Catering Company (SACC) in order to provide food solutions.
The company said in a statement that the agreement will see the two companies work together on food solutions for different business segments.
According to the statement, “Siwar’s product range continues to expand and currently includes meals and desserts, available at leading retailers across KSA, via Siwar’s website and Mobile online application and from a growing number of ‘Chef in a Box’ vending machines.”
The market for time saving and ready to eat food continues to grow in Saudi Arabia and research conducted by Siwar highlighted that consumers are open to purchasing frozen readymade meals, with taste, variety, quality, and affordability being the most important drivers of choice.
Furthermore, the market for food services within the corporate world is growing, as companies look to balance choice and quality with affordable and flexible menu options.
Commenting on the agreement, Mr. Loaye Al-Nahedh, Siwar CEO & Founder said that, “We are pleased to continue our relationship with SACC and we look forward to a mutually beneficial partnership where we can bring our unique experiences together and further strengthen our positions in the market.”
Saudi Airlines Catering Company (SACC)
Established in 1981, SACC provides in-flight, retail, and other catering services to the Kingdom’s flag carrier Saudia. Furthermore, it provides catering and support services such as laundry, security services, airline equipment, and accommodation to local and international airlines operating flights within and out of Saudi Arabia.
