Salesforce, the global leader in AI customer relationship management (CRM), has expanded its UAE footprint with the launch of new office at Dubai Internet City.
The opening ceremony was attended by His Excellency Omar Sultan AlOlama, Minister of State for AI, Digital Economy, and Remote Work Applications, Malek Al Malek, Chairman of TECOM Group PJSC, and Abdulla Belhoul, CEO of TECOM Group, alongside Salesforce executives, other key customers and representatives from the company’s thriving partner ecosystem.
The launch of Salesforce’s new office at Dubai Internet City, a leading technology hub, reinforces the company’s commitment to investing in the UAE’s vibrant technology ecosystem. In partnership with Amazon Web Services (AWS), Salesforce made Hyperforce, the company’s trusted cloud platform, generally available in the UAE market last year.
The company has also earned the Dubai Electronic Security Centre (DESC) Cloud Service Provider (CSP) Security Standard for Salesforce Services on Hyperforce in the UAE to support government and public sector entities.
Salesforce is witnessing significant growth in the UAE as more companies invest in AI-driven digital transformation and seek partnership with Salesforce. The new office, with its collaboration and innovation spaces, will enable Salesforce to showcase its innovative AI technology and cater to the needs of local customers.
At Dreamforce, Salesforce introduced Agentforce, a revolutionary suite of autonomous AI agents that augment employees and handle tasks in service, sales, marketing, and commerce, enhancing efficiency and customer satisfaction.
Integrated with Salesforce apps, these agents leverage real-time data from Salesforce’s Data Cloud to deliver accurate, personalized, and automated responses. They can perform complex business processes autonomously, minimizing manual workload while boosting productivity.
Srini Tallapragada President and Chief Engineering Officer – Salesforce
“I am thrilled to introduce Salesforce’s latest transformative AI-driven solutions to the UAE, and the entire team is eager to collaborate with customers and showcase how these best-of-breed solutions unlock new possibilities. The Salesforce Platform, with Data Cloud at its center, enables Agentforce and every Salesforce app to deliver seamless, AI-powered experiences across every customer touchpoint.”
Thierry Nicault, Area Vice President and General Manager at Salesforce Middle East, stated that, “Our new presence in Dubai Internet City further strengthens our dedication to serving customers in the UAE. We are especially excited to bring the AI innovations announced at Dreamforce empowering public and private sector organizations to thrive by leveraging AI and cloud-based solutions to optimize data use, enhance agility and truly prioritize customer centricity.”
“Salesforce’s launch strengthens our nations’ legacy of collaborative advancement and signifies a long-term investment in the digitally enabled knowledge economy, which Dubai Internet City has nurtured for more than two decades. Its expansion in our district is a profoundly positive move that will help unlock the UAE’s and Dubai’s vision for inclusive, sustainable progress and talent development, in line with the goals of Dubai Economic Agenda D33,” added Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, and Managing Director of Dubai Internet City.
