ROSHN Group, a Public Investment Fund company, has introduced a new identity and strategic focus, expanding its remit to include asset classes beyond its core residential offerings.
According to ROSHN, this transformation into a multi-asset developer cements ROSHN’s status as a trailblazer in the real estate sector and sets the stage for an innovative approach to developing mixed-use projects and multi-asset destinations.
The launch of ROSHN Group’s fresh visual identity signifies a milestone in its commitment to broadening its real estate portfolio and establishing integrated destinations that cater to society’s diverse needs.
Through this initiative, ROSHN aims to enhance the quality of life for the Kingdom and its people, actively contributing to the objectives outlined in Saudi Vision 2030.
ROSHN is set to unveil a portfolio of transformative projects marking a significant milestone in its journey. These projects will showcase an exceptional diversity of assets, creating investment opportunities, elevating living standards, and driving economic growth.
The new portfolio will encompass ROSHN’s core asset classes of 200 million square meters of residential property, alongside over four million square meters of gross leasable area across retail, commercial, and hospitality sectors.
Its enabling assets will include education, mosques, and healthcare, while opportunity assets span transport and logistics, including warehouses, industrial parks, and knowledge hubs, as well as leisure and entertainment, ranging from entertainment centers to fitness hubs.
ROSHN will leverage these diverse assets to extend its impact beyond integrated communities, promoting economic growth and societal progress in line with Vision 2030 objectives.
Ghada Al Rumayan Chief Marketing and Communication Officer, ROSHN Group
“At ROSHN, we’ve always taken pride in our role as a leading real estate developer in the Kingdom of Saudi Arabia with a vision to transform urban living. With our own evolution, this vision becomes even more tangible as we introduce our expanded approach and dedication to improving quality of life through iconic new destinations across the Kingdom.”
“Our growing portfolio now seamlessly integrates forward-thinking amenities and elevated connectivity, fostering opportunities for commercial partnerships, job creation, investment, and economic growth in alignment with Saudi Vision 2030,” Al Rumayan added.
ROSHN embodies a distinctive model in real estate development, its evolution is driven by a commitment to execution excellence that raises standards and positions it as a leading regional developer for ESG, aiming to contribute to the Kingdom’s net-zero emissions target by 2050.
ROSHN’s core values of innovation and social responsibility are woven into its ambitious new strategy, further strengthening its foundations, partnerships, and value to customers, citizens, and the Kingdom.
Most recently, ROSHN launched MARAFY in Jeddah, its most ambitious project to date, featuring a first-of-its-kind central canal that links distinct districts, set to help position Jeddah among the world’s top 100 most livable cities and advance one of the goals of Saudi Vision 2030.
The launch of the iconic ROSHN Front retail and lifestyle destination in Riyadh marked the group’s initial step into new real estate verticals, serving as an early milestone in its diversification journey.
With further projects planned across the Kingdom, ROSHN’s evolution will bring a distinctive identity to its portfolio, attracting new investment and partners in support of Vision 2030 goals.
