The Red Sea Global (RSG), the developer behind two of the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has joined the World Travel & Tourism Council (WTTC) as a destination partner.
WTTC is the global authority on the economic and social contribution of travel and tourism. It promotes sustainable growth for the sector, working closely with governments and international institutions to create job opportunities, drive exports, and generate prosperity.
RSG will work with the member organization to highlight the potential of responsible travel and regenerative tourism.
Tracy Lanza Group Head Global Brand & Marketing RSG
“This year, we welcome our first guests to The Red Sea destination. Our partnership with WTTC helps us to open the eyes of the world to the beauty, diversity, and cultural heritage of the Saudi Arabian Red Sea coast. At both The Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and society. This partnership also allows us to show the industry what we have achieved, to demonstrate that there is a better way to develop and operate, and to encourage others to pursue regenerative tourism for the benefit of people and the planet.”
This collaboration allows RSG to exchange knowledge and best practices with an impressive network of industry leaders and experts who share its vision for a more sustainable future in tourism. Other WTTC destination partners include DGDA, NEOM, AlUla, ATOUT France, Brand USA, Visit California, Puerto Rico Tourism Company, Visit Rwanda and TURESPAÑA, among others.
With this partnership, RSG also benefits from WTTC’s annual Economic Impact Research for more than 185 countries and 26 regions around the world. Additionally, RSG will be able to take the lead on strategic WTTC initiatives, namely, Travel and mobility, Sustainable Future, and Digital Transformation.
WTTC’s President and CEO Ms. Julia Simpson said that “Red Sea Global’s commitment to uplifting communities, driving economies, and preserving our environment aligns seamlessly with the ethos of WTTC. Together, we shall pioneer a path where innovation, responsibility, and prosperity converge, creating destinations that not only inspire but actively enrich the lives of all stakeholders.”
The Red Sea and Amaala destinations are expected to generate 120,000 jobs and receive up to 1.5 million tourists annually, boosting local economies and providing opportunities for sustainable growth. Additionally, the focus on regenerative tourism practices will ensure that the natural beauty and resources of these regions are preserved for future generations to enjoy.
