Ras Al Khaimah Economic Zone (RAKEZ) has hosted an interactive session titled ‘Sales Models to Drive Growth’ on enhancing sales strategies.
The event, held at RAKEZ Compass Coworking Centre, gathered business leaders and sales professionals from the economic zone’s business community. The session explored sales management life cycle, equipping attendees with insightful knowledge to navigate the end-to-end sales cycle and manage client needs and expectations effectively.
Ramy Jallad Group CEO – RAKEZ
“At RAKEZ, our mission is to empower the leaders of our business community with cutting-edge strategies in sales management and execution. By doing so, we prepare them to excel in today’s fast-paced and ever-evolving market landscapes and also enable them to proactively navigate and overcome emerging challenges. This initiative is a core part of our commitment to nurturing the capabilities of our SME clients, helping them expand their businesses to new heights, and ultimately contributing to the broader economic development of Ras Al Khaimah.”
The session also covered practical examples of transformative sales processes and leadership in sale, providing participants with actionable tips to harness their skills, transform their sales approaches, and drive business growth.
Abdulla Dajani, Sales Agent at The One, commented that, “In a market flooded with competition, responding quickly to leads is crucial—wait too long, and they’ve already talked to a dozen other agents. This session was truly eye-opening. It presented real-life scenarios for dealing with indecision in sales and adjusting the intensity of my pitch to better guide clients towards making decisions. It’s rare to gain such actionable insights that can be immediately applied to my work as a consultant in real estate.”
Georgina Kelly, Founder of RAK Entrepreneurs, stated that, “One of the biggest challenges in sales is articulating what our organisation does clearly and compellingly to different audiences, and quickly. The key takeaways for me from this session were invaluable—knowing your customer deeply, understanding your products thoroughly, and recognizing that business is fundamentally about building relationships, not just closing sales. The environment at these business events is just as enriching, filled with vibrant interactions and a diversity of perspectives, which is what brings me back time and again.”
“Targeting niche markets effectively, especially millennials and Gen Z, requires a deep understanding and connection with these groups. The program today brilliantly outlined how to resonate with specific client demographics, reaffirming the importance of tailored marketing strategies. I left feeling very inspired and supported by the comprehensive approach taken here,” added Ricky Formoso from Empower One Research.
By providing business education and networking opportunities, RAKEZ continues to support the growth of startups and SMEs. Through these events, the economic zone ensures its business community stays ahead of the curve in an ever-evolving market landscape.
