The Qatar National Bank (QNB), the largest financial institution in the Middle East and Africa, have entered into a partnership with the Chartered Institute of Marketing (CIM), to provide QNB’s Marketing and Communication team with best in class marketing training.
This collaboration is first of its kind between CIB and a Middle Eastern financial institution. CIM’s contribution to the QNB team included creating and developing best practices in global marketing capabilities, driving their market performance, and supporting career development. This collaboration strengthens the firm’s marketing functionality and supports the QNB’s goal of promoting business both domestically and internationally.
The program was delivered by a group of highly experienced CIM course directors, individually selected for their unique skills and experience. The aim of this program was to equip QNB’s marketing team with all the key marketing models and techniques they need to construct their own marketing program in the future.
Through this collaboration, the marketing and communication team can deliver value throughout the business, focusing on creating commercially viable marketing strategies, using customer insights to drive action, and maximizing digital opportunities.
James Sutton, CIM Strategy and Commercial Director stated that, “It’s a testament to CIM’s reputation as a standard-bearer for marketing that QNB has chosen us to deliver its training program. We deliver the definitive marketing course, setting the standard for best marketing practice and professional development.”
Sutton also added that, “I’m confident the knowledge and insight delivered by our course directors will enable QNB’s marketing team to operate competitively at a global level. Best-in-class marketing practices are vital for all firms pursuing global growth and we are proud of this new partnership in what hopes to be a long-standing working relationship for both parties.”
Heba Ali Al Tamimi Senior EVP, QNB Group Communication
“The demands of the banking sector are constantly changing. That’s why we are always assessing the market and have chosen to invest in CIM’s flagship marketing training programme to enable our team to navigate the exceptional challenges faced by brands across the world.”
“We are proud of this partnership and its announcement exhibits our continuous commitment to investment in our staff, providing them with the tools for their own personal career development and to achieve CIM Chartered Status,” Heba Ali Al Tamimi added.
