Qiddiya Investment Company (QIC) and leading technology company Globant have entered into a significant new partnership that will cement Saudi Arabia’s landmark new destination Qiddiya City as one of the world’s most immersive hubs for entertainment, sports, and culture.
As part of the collaboration, Globant will work with QIC to develop the Qiddiya “PLAY LIFE Connected Experience”, a cutting-edge digital ecosystem designed to transform how visitors and residents interact with the unique destination’s wide range of offerings.
The system will leverage artificial intelligence, data analytics, and cloud technology to develop a seamless interface that personalizes and enhances every interaction at Qiddiya City. It will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community, all through a personalized, real-time interface. Whether attending a sporting event, exploring cultural attractions, or participating in world-class entertainment, the “PLAY LIFE Connected Experience” will enrich every moment.
Globant’s collaboration with QIC marks a significant step in the company’s expansion into Saudi Arabia and the broader MENA region, one of the world’s fastest-growing markets for digital innovation. This strategic move allows Globant to leverage its expertise in artificial intelligence, data analytics, and cloud technologies across various sectors, from entertainment to smart city development.
Abdulrahman Alali, QIC’s Chief Technology Officer, said that, “Our partnership with Globant marks a pivotal step in realizing Qiddiya’s vision as the world’s first city dedicated entirely to play. The Qiddiya PLAY LIFE Connected Experience will not only enhance how visitors engage with our attractions but also set a new standard for digital integration in entertainment and tourism.”
“We are creating a destination that is both innovative and unforgettable, and this collaboration will help ensure that every visitor’s journey is personalized, seamless, and truly unique,” Alali further added.
