Qatar’s Ministry of Municipality and Environment (MME) has begun the 5th Local Dates Festival 2020 in cooperation with Al Meera Consumer Goods Company at Al Meera’s Hayat Plaza branch from July 20, 2020.
Qatar-based Al Meera group took over the hosting of the festival from Souq Waqif this year through its 54 branches across Qatar.
The regional specialty Rutab dates will be available to customers as part of a special promotion by Al Meera. The local Rutab is characterized by distinct production and marketing capabilities that contribute to its freshness and high quality, making it preferable to consumers compared to other kinds. This year, various kinds of home-grown dates like Al-Barhi, Shishi, Ikhlas and others will also be included in the festival.
Director of Qatar’s Agricultural Affairs Department, Yousuf Khalid Al-Khulaifi said,
“The Local Dates Festival lies within the ministry’s framework in improving the visibility of Qatari products in the local market. The ministry holds the marketing of local produce as a priority that can significantly aid in improving the quality of local agricultural production whilst reducing waste, to achieve an overall increase in demand. The combined efforts are aimed at motivating the local farm owners to increase production and improve quality using modern technology.”
The festival will run until the target stock of 300 tonnes of local dates lasts. Moreover, this year’s festival witnesses the participation of more than 100 local farms and date producers.
Al Meera branches have allocated special areas to display the local dates across all its branches geared at competitive prices for the entirety of the festival.
