Qatar’s state-owned flag carrier Qatar Airways has entered into a partnership with Madrid’s tourism board Madrid Destino in a strategic move to support the tourism growth in the city.
The partnership with Madrid Destino intends to promote the destination to key markets across the globe through a series of joint initiatives.
According to the statement, the Spanish capital has emerged as a new international luxury destination following it being designated a UNESCO World Heritage Site.
Recently, it opened an array of luxury hotel brands, undertaking remodeling works for sites including the Plaza de España as well as several other key developments.
Madrid has also been named Europe’s Best Convention and Trade Destination, winning the Best MICE Destination for 2021 at the prestigious World Travel Awards.
Hector Coronel Director of Tourism Madrid City Council
“The signing of this agreement not only marks a milestone in our relations with Qatar Airways, which has been operating in Madrid since 2005, it also enables us to strengthen our tourism relations with the Middle East, one of our main strategic markets. The connectivity campaign that Madrid City Council’s Tourism Department and the Qatari airline are running in Qatar and the UAE is aimed at a segment that has a significant economic impact on Madrid. This joint initiative will enable us to promote the city’s outstanding tourist resources and new openings with a view to encouraging visitors with high purchasing power to travel to the city of Madrid.”
His Excellency Akbar Al Baker, Chief Executive of Qatar Airways Group said, “We invite everyone to experience Madrid’s lively city that makes one passionate about traveling again. The Spanish city is famous for its rich and varied heritage, as well as its world-class crafts and artisans.”
Qatar Airways operates 14 weekly flights to Madrid. The airline has recently launched its new Boeing 787-9 Dreamliner passenger aircraft, featuring its eagerly awaited new Business Class Suite on a number of key routes to Europe including Madrid, as per the statement.
