One of the most globally renowned and popular fried-chicken brands, Sides has entered into an exclusive partnership with the first and leading Omani Cloud Kitchen, IO Kitchens in order to launch the UK-based brand in Sultanate.
Sides was developed by the legendary YouTube collective, The Sidemen. Since launching in 2021, Sides have received over a quarter of a million orders across the UK.
According to the statement, “There are over 100 Sides kitchens operating globally, but this will be the brand’s second ever physical unit, alongside BOXPARK Wembley, London, United Kingdom.”
Sides will be available for dine-in at the IO Kitchen’s premises in Al Mouj Street, and for delivery via the local food delivery app Talabat to all other areas in Muscat, facilitated by IO Kitchens.
Customers can also order online and pick up their orders directly from IO Kitchens in Al Ghubrah, Al Mouj Street, and soon from Al Qurum.
Mr. Hisham Hasan, Co-Founder, and CEO of IO Kitchens said that, “We couldn’t be more excited to welcome Sides to our growing network of local, regional, and globally renowned F&B brands. Sides’ expansion into Oman is a significant step in their growth strategy across the region.”
“We look forward to working very closely with them to introduce their hugely popular menu to Oman, whilst demonstrating how local and global brands can use our platform to scale quickly,” Mr. Hasan added.
“Launching Sides in Oman is a huge milestone for us. It’s been an incredible journey since we launched almost a year ago in the UK and UAE since then the response has been phenomenal. We’re excited for our fans in Oman to order Sides,” commented Mr. Adam Maddock, Marketing Director at Sides.
