Podeo, the fastest-growing podcast platform in the MENA region, has unveiled its latest exclusive distribution channel in partnership with Binary Media.
This partnership enables seamless integration of podcasts into Binary Media’s cutting-edge In-Cab Connected TV (ICTV), offering commuters an enhanced experience with a chance to effortlessly explore a wide range of podcasts on every ride.
Podeo-hosted podcasts can be enjoyed on-the-go for the first time, connecting with millions of monthly passengers across the UAE. This partnership expands creators’ reach to a massive and highly engaged audience, with 198.44 million taxi riders recorded in Dubai alone last year.
Stefano Fallaha CEO & Founder – Podeo
“This long-term partnership with Binary Media is turning every taxi ride into a journey of inspiration, exploration and entertainment. It’s a bold leap forward that shatters reach and monetization barriers, positioning Podeo as a global leader in content distribution and discoverability.”
Powered by Binary Media’s advanced OS, this seamless integration offers enhanced listening experiences by transforming every ride into a moment of discovery. With real-time insights directly accessible via Podeo’s creator tool, this partnership reinforces the platform’s commitment to encouraging creators to reach new heights and enable them to achieve their monetization goal.
Santosh Sarma, CEO & Co-founder of Binary Media, stated that, “Our partnership with Podeo perfectly aligns with Binary Media’s vision of making the journey as meaningful as the destination, turning idle travel time into opportunities for entertainment, discovery, relaxation, and productivity, setting a new standard for passenger experiences.”
Podeo’s diverse distribution network including major airlines, leading streaming, chatting, and gaming apps, along with its powerful ad-tech, is unlocking unparalleled reach and revenue potential for podcasters. The platform’s advanced solutions and game-changing integrations have fueled a surge in creator migrations and an influx of thousands of creators, offering them unrivaled exposure and opportunities for rapid growth.
