Paymob, the leading financial services enabler in the Middle East, North Africa, and Pakistan (MENA-P), has announced its partnership with Tamara, the leading shopping and payments platform, to fuel the growth of small and medium size enterprises (SMEs) in the GCC region.
The strategic partnership integrates Tamara’s Buy Now Pay Later (BNPL) service with Paymob’s secure gateway to power seamless payments by enabling customers to split their payments in four without any hidden fees or interest.
Paymob’s omnichannel payments infrastructure serves 250,000 merchants in the region, while Tamara has over nine million registered users and more than 30,000 partner merchants. The agreement between two of the MENA region’s fastest-growing fintech companies creates a payments ecosystem that enables merchants to offer more comprehensive solutions and seamless customer experiences.
Mr. Islam Shawky, Co-founder and CEO of Paymob, said that, “Our partnership with Tamara delivers on Paymob’s mission to fuel SME growth in the digital economy. There is a massive opportunity to enable merchants in the GCC to capitalize on the power of alternative payment methods and we are thrilled to partner with Tamara to fuel this growth in MENA.”
“This partnership with Paymob provides seamless access to Tamara’s services to thousands of SMEs to enable their growth across the region. As a leading commerce enabler, we are revolutionizing how people shop, pay, and bank and are thrilled to partner with Paymob as we deliver on this goal,” commented Mr. Turki Bin Zarah, Co-founder and CCO of Tamara.
The addition of Tamara’s BNPL solution to Paymob’s gateway is via a simple integration that reduces merchants’ barriers to entry and ensures transactions are processed seamlessly and securely. The partnership will initially serve merchants in KSA and the UAE in the first phase, with more countries planned to go live in later stages, as per the statement.
