Parkin Company PJSC (Parkin), the largest provider of paid public parking facilities and services in Dubai, has partnered with Majid Al Futtaim Properties LLC (MAF).
The 5-year contract aims to introduce ‘barrierless’ parking services at Mall of the Emirates, City Centre Deira and City Centre Mirdif. With the new seamless entry and exit experience, they seek to ease mall access for more than 20 million cars annually across the three sites, a total of 21,000 parking spaces.
Mall parking fees will remain unchanged, offering customers consistent and transparent pricing. Parkin’s partnership with Majid Al Futtaim highlights its commitment to growth and market leadership expansion.
“This strategically important agreement with the region’s leading mall operator complements our existing operations and underscores our ability to deliver growth outside of our core public parking market. Our smart systems will reduce congestion and enable smooth traffic flow, enhancing the overall customer experience at some of the busiest and well-known retail locations in Dubai. As the clear market leader in parking operations, management and technology, we will continue to leverage our unique capabilities and know-how to pursue further attractive partnership opportunities in this growing sector across the Emirate.”
Khalifa Bin Braik, CEO of Majid Al Futtaim, added that, “At Majid Al Futtaim, we are constantly seeking innovative ways to enhance the customer experience at every touchpoint. Our partnership with Parkin demonstrates our commitment to offering advanced solutions that simplify the parking process while addressing common visitor challenges. Whether it’s the convenience of barrier-free entry or the ease of electronic payment, this technology will provide millions of our customers with a seamless parking experience each year and will be one of the many smart solutions that we will introduce at our malls.”
Mall of the Emirates, City Centre Deira and City Centre Mirdif are among the busiest retail destinations in Dubai with thousands of daily visitors. With the introduction of advanced ‘barrierless’ parking technology, visitors will no longer need to wait at the barriers.
Advanced cameras will automatically capture license plates, tracking each vehicle’s progress and duration of stay. The new system is also expected to mitigate congestion levels and customer queueing times, particularly during peak hours. This ensures smoother traffic flow and an enhanced parking experience.
Additionally, customers will be informed about parking costs upon entry by SMS or via Parkin’s dedicated mobile app. Visitors can use Parkin’s app or its website to settle any parking charges.
Under the agreement, Parkin will operate and manage the ‘barrierless’ parking systems across the three mall sites for a contractual period of 5 years. Operation, management and enforcement are expected to be fully implemented by 1 January 2025.
Parkin will be responsible for the installation of cameras, barriers and related technology at the site throughout the contractual period, as well as any future maintenance.
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