Panda Saudi, a leading retail company in the Middle East, has signed a Memorandum of Understanding (MoU) with the Saudi Company for Artificial Intelligence (SCAI) and Faden Media.
The partnership aims to revolutionize advertising within Panda’s retail stores by integrating cutting-edge AI technologies and data analysis in advertising strategies. The initiative is set to elevate the shopping experience of its customers while enabling brands to gain deeper insights into consumer behavior, empowering them to cater to the customers’ needs with greater precision & personalization.
The agreement was signed in the presence of Dr. Bander Hamooh, CEO of Panda Retail Company; Mr. Mubarak Alwadaani, Chief Commercial Officer of the Saudi Company for Artificial Intelligence (SCAI); Mr. Mohamed Al Khereiji, CEO of AlArabia Outdoor Advertising Company; Mr. Hamad Alenizi, CEO of Faden Media, and Mr. Ahmad Chehade, CMO of Panda, alongside senior executives from the three companies.
This collaboration is a natural progression of the longstanding partnership between Faden Media and Panda, with both parties eager to enter a new digital era of cooperation and innovation to achieve significant milestones in the sector.
Dr. Bander Hamooh CEO – Panda
“We are proud of this strategic partnership, which aligns perfectly with Panda’s vision of enhancing the shopping experience for our customers by meeting their needs and improving our service. Through our collaboration with SCAI and Faden Media, we unite leading expertise in AI and commercial advertising to deliver an intelligent and integrated shopping experience that tailors services to each shopper, reflecting their personal preferences. This will boost customer satisfaction and create an exceptional experience. This initiative is part of our plan to solidify our leadership in the retail sector. Our goal is for Panda to remain at the forefront of companies offering innovative solutions, continually raising service standards to achieve excellence in the Kingdom.”
Mr. Mubarak Alwadaani, Chief Commercial Officer at SCAI, stated that, “We are proud of our collaboration with two of the leading players in the retail and advertising sectors in the Kingdom. This partnership marks a pivotal moment in SCAI’s journey to harness AI-driven advertising solutions. The adoption of these solutions by our partners across their advertising assets represents not just an evolution but a revolution in how they connect with customers by enhancing engagement and delivering data-driven, measurable results. Together, we aim to enrich the advertising experience in the retail sector and to unlock unprecedented and sustainable value”
Mr. Mohamed Al Khereiji, Vice Chairman and CEO of AlArabia Outdoor Advertising Company, emphasized their partnership with SCAI and expressed pride in teaming up with Panda. “Our goal is to be pioneers in embracing innovation and technology, driving digital transformation in this field, and creating a unique model that aligns with the latest advancements in media, advertising, and data investment,” added Al Khereiji.
Mr. Hamad Alenizi, CEO of Faden Media, highlighted their decade-long partnership with Panda, as well as the new phase of the partnership and their goal to create a transformative shift in advertising through AI in retail stores.
