Mondelēz International has announced the opening of the first permanent OREO Café outside of the USA and first in an airport, located in Doha, Qatar’s Hamad International Airport.
The 116 sqm café in the new North Node features a selection of sweet inventions including OREO milkshakes, muffins and cheesecakes and a comprehensive savory food and beverage menu, while chefs create unique treats live at the café’s OREO Creations Bar.
The bespoke cafe concept features the OREO brand’s electric signature blue, white and black, attracting transiting passengers with giant OREO furniture, digital walls and a retail area.
According to the statement, “Creating even more excitement, Mondelez and Qatar Duty Free (QDF) ran an integrated marketing campaign, including a Qatar Airways in-flight video during October and high visibility throughout the airport.”
Mondelez also delivered a high-performing social media campaign featuring playful creative assets and rich culinary imagery.
Mr. Jaya Singh, Managing Director, Mondelez WTR, and Mr. Thabet Musleh, Vice President, Qatar Duty-Free, jointly stated that,“This is a historic moment for Mondelez and QDF. This exceptional partnership has brought a world first to the world’s leading airport, and we have truly delivered on our mission to bring exclusive experiences to travel retail. With Mondelez WTR’s first foray into F&B leveraging a powerful global brand, we are confident that OREO Café Doha will cement itself as a flagship outlet.”
