ONDA, a leading AI and big data-driven hospitality technology company based in South Korean, is set to establish a joint venture in the UAE with Seed Group.
By harnessing Seed Group’s extensive regional networks, ONDA aims to speed up its expansion into the Middle East. Additionally, ONDA plans to complete the SaaS localization testing of its proprietary technology by the first half of 2025. The tech company has entered the local marketplace, expanding its regional presence through a robust marketing strategy.
Kevin Oh CEO – ONDA
“ONDA has strengthened its local networks by participating in the seminar hosted by Dubai Chambers and created additional business opportunities through strategic partnerships. The latest move is the fruitful result of our ceaseless efforts to enter the Middle Eastern market and represents the beginning of a new chapter. It is expected to serve as our new growth engine in the MENA (Middle East and North Africa) region’s promising hospitality market.”
ONDA is the nation’s leading hospitality technology and data company that facilitates the distribution of approximately 60-70 percent of products in the domestic online booking market. It has forged impactful partnerships with global tech giants, becoming the first Airbnb and Trip.com Excellent Partner in Korea and being recognized as a 2024 Booking.com Advanced Connectivity Partner.
Furthermore, ONDA is the first Korean company to rank 34th on the Global PMS Vendor list by Skift, a leading travel research company based in the U.S. The tech company has participated in key industry exhibitions in the Middle East such as Expand North Star and GITEX 2024, showcasing its cutting-edge solutions.
Notably, it is reinforcing its position in the region by introducing its flagship hotel digital transformation technologies, such as ONDA HUB, the centerpiece of its online distribution platform business, as well as its CRS (Central Reservation System) and PMS (Property Management System).
