The 155-year-old iconic brand Nokia, which has developed a range of products from rubber to cables to mobile phones and telecommunications equipment, is ready to expand into a new category.
In partnership with Walmart-owned Flipkart, the Finnish firm has launched the Nokia PureBook X14 laptop in the Indian market.
This is the second time that Nokia has explored the category of laptops. The company released the Booklet 3G, its first and last netbook, more than 10 years ago. Nokia was supposed to launch multiple laptop models, according to speculations, but only one model has showed up as of now. There could be more Nokia laptops coming up.
Featuring a 14-inch full-HD display, the Nokia PureBook X14, which is priced at $815, is powered by Intel’s 10th generation quad-core i5 processor with up to 4.2GHz turbo speed. The laptop, which ships with Windows 10 Home pre-installed, has a 512 GB NVMe SSD and 8 GB DD4 RAM.
Nokia claims the PureBook X14 can last up to eight hours on a single charge and comes with a 65W charger. You also get support for face unlock with Windows Hello-certified HD IR webcam, a backlit keyboard with 1.4mm key travel, and a precision touchpad with multiple gesture options. The laptop is 16.8mm thick and weighs 1.1kg only.
Flipkart partnership
The Indian eCommerce giant Flipkart, which has grown its private label and brand ecosystems in recent years, is the design and manufacturing partner for the new laptop. Like it does with the US-based smartphone maker Motorola, Flipkart has inked a licensing agreement with the Finnish firm, a representative of Flipkart said.
The Indian laptop market has attracted several new players in recent years, including Chinese smartphone giant Xiaomi, which has launched a range of affordable laptops in the country this year. About 3.4 million PCs was shipped in India in the quarter that ended in September, delivering a 9.2 percent year-over-year growth, according data. HP, Lenovo, and Dell commanded over 70 percent of the market in that quarter.
