According to the recent data analysis produced by YouGov for Reed Exhibitions, the organizer of Arabian Travel Market (ATM), shows that 46 percent of luxury travelers in the Middle East are intending to travel internationally during 2021.
YouGov, which defines luxury travelers as those who tend to fly business or first-class and stay in five-star hotels asked luxury travelers in the Middle East about their frequency of travel and 31 percent of respondents said they planned to travel twice over the next 12 months and 25 percent confirmed that they were planning on making at least one overseas trip.
When asked about planning to take a domestic holiday or staycation during 2021 over 52 percent of the respondents confirmed that they would. Whereas 25 percent of respondents were planning to make a business trip, either domestically or internationally and 4 percent of respondents had no plans to travel anywhere in 2021.
Danielle Curtis Exhibition Director Arabian Travel Market Middle East
“Luxury travelers from the Middle East are more likely to travel with their children, compared with those from other regions. And when you add that fact to their planned frequency of travel, it makes the Middle East’s outbound luxury travel sector, one of the most sought after globally.”
As per the survey, about 34 percent of Middle East luxury travelers are keen on destinations with outstanding natural beauty and beach holidays, while 29 percent look for a conducive climate and 28 percent for connectivity. The survey shows nearly 43 percent of the luxury travelers in the Middle East are most concerned about the health risks of traveling and 35 percent about their safety.
“With vaccines being rolled out across the world, travel professionals operating in the luxury segment will welcome the insight this survey has provided, which affords them the opportunity to further develop their marketing strategies for the Middle East region and beyond,” Ms. Curtis added.
