The Madinah Region Development Authority (MRDA)has entered into a partnership with Almosafer, the leading travel company in Saudi Arabia and a subsidiary of Seera Group, with an aim to boost tourism in Madinah.
The collaboration, revealed during the flagship ‘Saudi Tourism Forum 2025’, aims to cement Madinah’s position as a premier destination for visitors from within the Kingdom and beyond.
By leveraging Almosafer’s extensive travel services and diverse marketing capabilities, the partnership is set to fuel tourism growth in Madinah while providing enhanced and varied experiences for visitors.
Almosafer’s market expertise and digital solutions will provide a seamless cultural and entertainment experience at competitive prices through its comprehensive portfolio for corporate, governmental, and individual clients.
Muzzammil Ahussain CEO – Almosafer
“We are honored to collaborate with Al Madinah Region Development Authority to help evolve and further promote one of the Kingdom’s most culturally rich heritage sites. Almosafer’s on-ground expertise, innovative technological solutions, and extensive reach enable us to offer a bespoke holistic experience for travelers from across the world. We look forward to further positioning Madinah as a wholesome tourist destination that provides an immersive cultural experience that is bound to be an unforgettable core memory for visitors. Saudi Arabia’s rich natural heritage and world-class amenities have made it a global hotspot today, and we are proud to power the ecosystem to drive more traffic to this vibrant destination.”
Mr Bandar Naqro, General Manager of Strategic and Corporate Communications at the Madinah Region Development Authority, commented that, “The unique historical and cultural heritage of Madinah makes it one of the most visited cities in the Kingdom, especially with the development of numerous archaeological sites and the activation of diverse tourism destinations. Our partnership with Almosafer will strengthen the city’s offerings and marketing initiatives, contributing to increased visitor numbers and enriched experiences, thereby achieving the objectives of Vision 2030.”
