Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA), has entered into a strategic collaboration with SAP, a global leader in enterprise software solutions, to integrate SAP’s Business AI capabilities within the Moro Hub Data Center by 2025.
Through this collaboration, Moro Hub reaffirms its commitment to the UAE market by supporting the UAE National Artificial Intelligence Strategy 2031.
The integration of SAP Business AI into Moro Hub Green Data Center is a pivotal move to expedite AI adoption across various sectors in the region, driving forward the UAE’s vision for a future underpinned by advanced technology and AI-driven solutions.
Mohammad bin Sulaiman, CEO of Moro Hub, stated that, “Our collaboration with SAP is a significant milestone in our journey to support the UAE’s AI vision. By integrating SAP’s Business AI capabilities into our data center, we aim to provide businesses with advanced tools that drive efficiency, innovation, and competitive advantage.”
By making Business AI available on the Moro Hub Data Center, the collaboration underscores the strategic intent of both Moro Hub and SAP to be at the forefront of AI advancements, ensuring their customers in the UAE can leverage the full potential of artificial intelligence.
Marwan Zeineddine, Managing Director of SAP UAE, said that, “Partnering with Moro Hub aligns with our commitment to bringing best-in-class AI solutions to the UAE. This collaboration will accelerate AI adoption and innovation, providing unparalleled value to our customers and supporting the UAE’s ambitious AI strategy.”
The initiative was officially announced during Dubai AI Retreat, organized by the Dubai Centre for AI (DCAI) and the National Program for Artificial Intelligence. The retreat, aimed at consolidating Dubai’s position as a global AI hub, provides a platform for open communication and the exchange of innovative ideas, best practices, and success stories among key leaders in the AI industry.
