The UAE Ministry of Industry and Advanced Technology (MoIAT) and Lulu Retail have launched a national initiative to promote locally manufactured products.
The national initiative is curated to support the objectives of the “Make it in the Emirates” campaign, the initiative will see Lulu stores across the country promoting local products.
The initiative will be rolled out in two phases. First, accredited manufacturers will be invited to participate in the campaign. The second phase sees Lulu supporting local manufacturers to obtain the Made in the Emirates quality mark.
Throughout December, Lulu’s outlets will feature dedicated Made in the Emirates shelves. Coinciding with the UAE’s 53rd National Day celebrations this month, Lulu will select 53 local products to be promoted each week. It will also offer discounts and additional points under the LuLu Happiness loyalty program.
The initiative is part of the Memorandum of Understanding (MoU) signed between MoIAT and Lulu Retail earlier. The MoU supports the Make it in the Emirates initiative which focuses on growing local industry and making supply chains more sustainable.
The MoU is also designed to encourage Lulu’s suppliers to join the National In-Country Value (ICV) Program. MoIAT and LuLu will host suppliers in workshops to highlight the benefits of joining the National ICV Program and obtaining the Made in the Emirates mark.
Omar Al Suwaidi, Undersecretary UAE MoIAT
“This MoU embodies the ministry’s efforts to support and collaborate with leading companies and to create an attractive business environment for local and international investors. The UAE’s business ecosystem of policies, legislation, financing and initiatives is conducive to growth and provides investors with incentives and enablers to transform their businesses into national success stories. MoIAT collaborates with the public and private sectors with the aim of strengthening partnerships, enabling growth in the industrial sector, enhancing competitiveness and opening new horizons for businesses and investments.”
Saifee Rupawala, CEO of Lulu Retail, said that, “Lulu Hypermarkets is fully committed to supporting and promoting this great initiative, “Make it in the Emirates” by the Ministry of Industry and Advanced Technology. We will be working very closely with all the key stakeholders, from the manufacturers to government authorities and our stores across the UAE, to promote the products made in the UAE. This launch campaign will run throughout the month of December and will be organized every year.”
