UAE’s Mohammed Bin Rashid Space Center (MBRSC) and AtlanticProds, one of the world’s leading factual and multi-platform production companies, have partnered on launching the “Rashid Rover: Moon Mission”, a cutting-edge Web AR experience that allows users to join Rashid Rover on its journey on the moon via their smartphones.
The partnership celebrates Emirates Lunar Mission, the first Arab Lunar mission. This interactive educational AR experience, available on both iPhone and Android phones, is designed to inspire curiosity about space, science, and technology in people of all ages. People can access the experience in both English and Arabic on smartphones worldwide for free.
This cutting-edge Augmented Reality experience will allow to pilot the super accurate digital twin of the Rashid Rover around the moon’s surface at a 1:1 scale to learn about its intrepid lunar expedition. It will also help to discover facts about the Rashid Rover, and how its mission will open doors to understanding the moon and enable future exploration. The highly detailed 3D models of the Rover and the moon’s surface are optimized to create a smooth Augmented Reality experience accessible through an internet browser. With accessibility a key element of educational content, this cross-platform experience is available to everyone without installing an app.
Salem Humaid AlMarri Director-General MBRSC
“Today we announce our partnership with Atlantic Productions to bring an innovative and immersive educational journey through the cutting-edge technology of Web AR. Our aim is to ignite curiosity and engage people of all ages in the exploration of the moon’s surface alongside the Rashid Rover. With this interactive AR experience, we hope to inspire imagination and foster interest in space, science, and technology. This unique experience is available in both English and Arabic and makes it accessible to everyone with a smartphone and an internet browser, completely free of charge.”
Mr. Anthony Geffen, CEO of Atlantic Productions, said that “We’re delighted to be working with the Mohammed Bin Rashid Space Center on this groundbreaking AR experience which allows everyone across the world to engage and understand the Rashid Rover mission to the moon.”
Rashid Rover: Moon Mission is produced by the immersive company, Alchemy, part of the Atlantic Productions group in collaboration with MBSRC.
