UAE-based retail conglomerate Majid Al Futtaim (MAF) has partnered with Finland-based RELEX Solutions, a provider of unified retail planning solutions, to optimize on-shelf inventory for individual stores based on local demand via automated store-specific planogramming.
Through this partnership, RELEX will service all of Carrefour’s 350 stores in 17 countries that are part of Majid Al Futtaim Retail’s increasing regional portfolio.
Majid Al Futtaim would be using RELEX’s innovated, automated planogramming solution to align with local demand patterns and fixtures all while saving time and optimizing their processes. With RELEX, Majid Al Futtaim will be able to increase store efficiency while boosting sales and customer satisfaction, and customers will always find the right items at the right time in the right place.
RELEX will first be introduced at Carrefour stores in the UAE. As the project continues, the solution will be expanded to support Majid Al Futtaim’s other markets.
Mr. Bertrand Henry, Senior Account Executive at RELEX Solutions remarked that “we are excited to support Majid Al Futtaim in their mission to improve Carrefour customer experience through localized assortments. We look forward to accompanying them in their journey toward automated and unified planning processes.”
Mr. Franck Westrelin, Vice President Sales Southern Europe and Middle and North Africa (MENA) at RELEX Solutions pointed out that “through this partnership, we are looking forward to helping Majid Al Futtaim realize their vision of improved efficiency and customer service through the use of our state-of-the-art technology. Our experience in grocery retail and the flexibility of our solution are key factors in Carrefour’s mastery of optimization in multiple markets.”
