LuLu Hypermarket, in collaboration with Qatar Ministry of Municipality, has unveiled the ‘Qatari Products: Our First Choice’ initiative at its D-Ring Road store, a week-long festival aimed at fostering local products.
The event, which will conclude on December 18, aims to celebrate Qatar’s rich cultural heritage and spotlight Qatar produced food as well as non-food items.
The inauguration ceremony witnessed the presence of leading figures, such as Saud Al Marri from the Food Security Department at the Ministry of Municipality, Ahmed Al Yafei from the Agricultural Affairs Department, Fardan Al Fardan, General Manager of Safwa Farm, and Mohammed Ismail Al Mohammed, General Manager of Mahaseel Company.
Dr Mohamed Althaf, Global Director of LuLu Group, alongside senior officials from LuLu management and distinguished representatives from both public and private sectors, also attended the launching ceremony.
Since its launch in 2010, ‘Qatari Products: Our First Choice’ has emerged as a flagship event across all LuLu outlets. This highlights the retailer’s commitment to supporting small Qatari businesses and entrepreneurs. The initiative showcases a diverse array of locally sourced goods.
Dr. Mohamed Althaf Global Director – LuLu Group
“Qatar has made remarkable strides in strengthening its agricultural capabilities and enhancing food security. This initiative not only celebrates the nation’s agricultural progress but also showcases high-quality, pesticide-free products that reflect Qatar’s growing self-sufficiency.”
Over the past eight years, Qatar’s agricultural sector has witnessed significant achievements. This milestone is the result of implementing modern farming technologies and sustainable agricultural practices, which have enhanced the quantity as well as the quality of Qatar’s locally grown produce.
Althaf also added that, “This festival is a celebration of Qatar’s agricultural heritage, connecting consumers with the nation’s rich farming traditions and ensuring the preservation of knowledge passed down through generations.”
With over 300 locally produced items from 35 Qatari farms, including leading brands like Baladna, Safwa Farm, Agrico Qatar, Dandy, and Al Maha, the festival reflects Qatar’s vibrant agriculture industry and its surging self-sufficiency in food production.
LuLu Hypermarket has played a crucial role in driving growth in Qatar’s agricultural sector, contributing to the nation’s food security and sustainable development goals. The retailer’s lasting partnerships with Qatari farmers have established a sustainable supply chain that supports both consumers and local entrepreneurs.
Furthermore, this year’s festival is a celebration of Qatar’s thriving culture, traditions, and culinary heritage. It offers a unique opportunity for shoppers to support local businesses and experience the country’s agricultural development.
