Lifemart, a leading healthy food store in Dubai Business Bay, has launched an innovative campaign offering the world’s first negative price eco-bags, a groundbreaking move to tackle plastic waste.
Each eco-bag added to a customer’s cart will reduce their total purchase price by 1 dirham, aiming to promote sustainable shopping and raise environmental awareness.
Sustainability
Lifemart, known for redefining grocery shopping in three countries with over 330 stores, has introduced this initiative to combat the environmental impact of disposable plastic bags. The new eco-bags, available for free with a bonus of reducing the total bill by 1 dirham, are set to attract eco-conscious consumers in Dubai.
“Daily plastic usage has a devastating effect on our planet. With this campaign, we aim to make a difference and encourage our customers to choose eco-friendly options. Our goal is to highlight the importance of small actions in the fight against environmental degradation,” stated the company.
How It Works
Customers can avail the offer by adding an eco-bag to their cart, automatically reducing their total bill by 1 dirham. This offer is valid for in-store purchases at Bay Square 11. Lifemart is absorbing all costs associated with this promotion to support theircommitment to the environment.
Lifemart is a healthy food store which offers over 200 ready-to-eat dishes, fresh coffee, free Wi-Fi, and home delivery services, making it a favorite among Dubai residents. Lifemart’s mission is to transform the way people purchase food by providing delicious, affordable ready-made meals, coffee drinks, and groceries without the hassle of long cooking times or navigating huge hypermarkets.
