Leading construction machinery manufacturer, Alba-Macrel Group has appointed Kanoo Cranes, a division of The Kanoo Group, as the exclusive dealer of Alba’s hoists and mast climbers for the UAE, Saudi Arabia, Oman and Bahrain.
Alba-Macrel which has been building since 1957, provides optimal solutions designed by its own design and engineering teams, which allows developing customized projects to meet the specific needs of each client.
With the sealing of this partnership, Kanoo Cranes will now be accountable for all sales activities for new models and aftermarket service in the GCC region (excluding Kuwait and Qatar), said its senior official.
“Kanoo Cranes has an excellent reputation and long history of entrepreneurial experience. These are very exciting times for us at Alba-Macrel Group. When looking for a dealer to appoint for these important markets, Kanoo Cranes becomes a natural partner with their extensive experience in the field of lifting, great technical knowledge and a well-established network reaching over various markets and industries.” – Jon Lecue, CEO – Alba
As per the deal, Kanoo Cranes will handle a defined Alba territory for sales, parts and services to increase the penetration of its products and to support existing clients in the Gulf region.
The company offers engineered solutions for all lifting requirements. With its existing focus on premium brands and products specifically designed for the rental industry, Kanoo sees great potential to expand with the Alba range.
(L-R) Jon Lecue of Alba sat with Mishal Kanoo and Fahad Kanoo standing just behind
“Kanoo is proud to become the exclusive dealer for Alba, another market-leading product. We take pride in our capability to work closely with principals to ensure that reliable, cost-effective, long-term solutions are provided to our customers and partners.” – Mishal Kanoo, Chairman – Kanoo Group
“Integrity and long-term relationships are the vision and the foundation for our continued success,” he added.
CEO Fahad Kanoo said: “The group works only with the very best and has a long history of forming close partnerships over many decades and we look forward to another successful relationship and bringing this quality equipment to the market.”
Kanoo Cranes, he stated, was created to focus on providing engineered solutions to the construction and industrial markets as well as the oil and gas industry.
“Our group has more than 129 years of experience of trade and shipping with an impressive history going back to the 19th century. The company has a strong reputation and has established itself as the lifting professional in the region with the capability to take on a large scope of works and provide specific and innovative solutions,” he added.
