As part of its efforts to promote and empower Arab content creators in producing valuable Arabic digital content that well represents the region, UAE’s New Media Academy, the latest initiative by the government to develop the next generation of digital content creators in the country, has engaged in an association with iconic Iraqi mega influencer Mina Al Sheikhly.
Ms. Mina Al Sheikhly is well known for her captivating, modern, and engaging content that helped define her strong and credible presence in the social media scene. With over 5 million followers across the globe, Ms. Sheikhly uses her platform to share her views on topics such as interior design, fashion, beauty, health, and positivity.
New Media Academy’s CEO Rashid Al Awadhi with Iraqi mega influencer Mina Al Sheikhly
Rashid Al Awadhi CEO – New Media Academy
“We have always aspired to promote creative and purposeful content in the Arab region. Partnering with Mina reflects our goals and vision to support prominent content creators to echo positive messages about the Arab world.”
“Mina is an inspiring influencer whose content sets a great example of how social media can be used to add value to online users.”
Speaking on the occasion Ms. Mina Al Sheikhly said, “I am happy to be signing this partnership with New Media Academy to translate our shared vision and values. Our joint efforts and expertise will help break the misconceptions that currently exist online about the Arab world. It will also enable me to present credible messages that add to my brand, benefit my followers, and enhance confidence in the Arab digital media scene.”
Impact Digital Creator Program
New Media Academy’s 3-year Impact Digital Creator Programme aims to train content creators in the region to develop responsible and impactful Arabic online content.
For every cohort, 20 talented content creators who cover niche and informative topics in an innovative sense to cater to different audiences. are carefully shortlisted by a committee of industry experts.
During the initial stages of the program, 12 weeks of intensive hands-on training in content strategy, advanced social media marketing and digital channels management is provided by global industry experts to the content creators
The program equips content creators to lead the region’s digital media sector and enhance their online influence.
Since its launch in June 2020, the first cohort of the Impact Digital Creator Program has already empowered several regional stars to hit exceptional milestones across their social media platforms.
New Media Academy will welcome Arab content creators in the second cohort of its Impact Digital Creator Programme at the beginning of next year.
