InfraX, the Information Communication and Technology arm of Digital DEWA, has signed a Memorandum of Understanding (MoU) with Dubai Media.
The partnership aims to provide cutting-edge digital solutions to Dubai Media, enhancing its digital infrastructure. The MoU will establish a framework for cooperation between InfraX and Dubai Media, enabling them to benefit from the latest innovations in media technology and facilitate the smooth delivery of content across its various networks.
The agreement was signed by Eng. Marwan Bin Haidar, Vice Chairman and Group CEO of Digital DEWA, and Salem Buti Belyouha AlMheiri, CEO of Content Media, Dubai Media, at GITEX Global 2024, which is being held from 14th to 18th October, 2024, at the Dubai World Trade Centre.
Eng. Marwan Bin Haidar Vice Chairman and Group CEO – Digital DEWA
“This MOU comes as part of our efforts to implement the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to anticipate and shape the future. We are delighted to partner with Dubai Media as we believe in the pivotal role of media in the advancement of societies. Under the agreement, InfraX will provide advanced digital solutions that will support the future of media in Dubai. Our solutions will also provide Dubai Media with the reliability and flexibility to meet the production and broadcast requirements of contemporary media and ensure smooth and interactive content that reflects Dubai’s leadership at all levels.”
Salem Buti Belyouha Al Mheiri, CEO of Media Content Sector, Dubai Media, highlighted the significance of the MoU and its role in supporting Dubai Media’s efforts to enhance its logistical and technical capabilities, and qualify its human cadres to produce media content capable of keeping pace with the development ambitions of Dubai and the Emirates.
Al Mheiri added that, “Dubai Media is keen to develop its diverse operations and services by leveraging technology and digital tools, which places it at the forefront of media innovation. Our partnership with InfraX will contribute to enhancing our digital capabilities and enable us to explore new ways to deliver content that is characterized by the highest standards of quality and performance, which reflects Dubai Media’s position as one of the most prominent and largest media institutions in the UAE and the region and highlights its efforts in supporting the digital transformation process in Dubai.”
Through this partnership, InfraX solutions will support Dubai Media’s journey toward digital transformation, as Dubai Media aims to enhance its current activities such as live broadcasting, video production and cloud content management, and ensure reliable and secure communication channels between its various departments and external platforms, in line with its journey in the field of digital transformation and providing modern content to the public.
