Hisense, a global leader in consumer electronics and home appliances, has officially launched its new brand store in Al-Rayyan, in partnership with Modern Home.
The new launch highlights Hisense’s commitment to strengthening its presence in Qatar, and offering cutting-edge innovations to cater to the region’s surging needs. With its strategic location, Al-Rayyan store brings the brand’s innovative products such as smart home appliances, premium televisions, refrigerators, washing machines, and air conditioners, closer to its consumers in Qatar.
HE Mr. Cao Xiaolin, Ambassador of the People’s Republic of China to the State of Qatar, the senior management from Hisense and Modern Home, and other distinguished guests attended the launching ceremony.
Jason Ou President – Hisense MEA
“We are delighted to open our second dedicated brand store in Qatar in collaboration with Modern Home. This milestone reaffirms our dedication to strengthening our presence in the Qatari market, where we see significant potential for growth and innovation. This new store offers customers an opportunity to experience Hisense’s latest AI-driven solutions firsthand, from smart home appliances to premium televisions, all thoughtfully designed to enhance modern living.”
Bader Al-Darwish, Chairman and Managing Director of Darwish Holding, the parent company of Modern Home, added that, “Our partnership with Hisense reflects a shared vision of bringing world-class technology and innovation closer to our discerning customers. Following the success of our first store in Lagoona Mall, this new location further enhances our mission to provide unparalleled access to cutting-edge products that elevate everyday living and redefine the smart home experience.”
As the official distributor of Hisense in Qatar, Modern Home strengthens its dedication to the economy and community by introducing cutting-edge brands, products and solutions.
The launch marks a key milestone in Hisense’s broader regional growth strategy. Hisense has reinforced its reputation as a pioneer in the technology and sports sectors by partnering with FIFA Club World Cup 2025, renewing its sponsorship of UEFA Euro 2024, and maintaining a strategic alliance with Real Madrid.
